- Web Design and Marketing
Date
November 2023+
Client
Imkat Homes
Category
Web Design / Marketing
Location
Sacramento CA
IMKAT Homes, founded in 2018 by the Katrenyak brothers, is a professional construction company based in Sacramento, California, specializing in Accessory Dwelling Units (ADUs) and home additions. They offer end-to-end solutions, including design, permitting, and construction, to create custom ADUs tailored to clients' needs.
Challenge & Solution
While IMKAT Homes offers exceptional ADU building services, their current marketing strategy isn’t effectively reaching Sacramento homeowners who could benefit from their expertise. Key issues include:
- Low Awareness: Many homeowners don’t know what ADUs are, how they can benefit from them, or that IMKAT Homes provides a turnkey solution.
- Unoptimized Online Presence: IMKAT’s website and digital assets don’t clearly communicate their unique value, making it hard for potential clients to trust them or take action.
- Missed Lead Opportunities: A lack of targeted advertising and follow-up systems means IMKAT isn’t capturing and converting leads effectively.
- Research
- Concept Design
- Implementation
Our Process
We identified IMKAT Homes’ marketing challenges and implemented a comprehensive strategy to drive growth. Here’s what we accomplished:
Revamped Their Online Presence:
- We completely redesigned IMKAT’s website to make it visually appealing, easy to navigate, and optimized for mobile and SEO.
- The updated site now includes clear calls to action, detailed service pages, customer testimonials, and an instant quote feature.
Implemented a Lead-Tracking CRM:
- We integrated a CRM system to streamline the lead management process.
- This system allows IMKAT to track and nurture leads through automated follow-ups, increasing their conversion rates.
Launched Targeted Facebook Ads:
- We created Facebook ad campaigns aimed at homeowners unfamiliar with ADUs, focusing on educating them about the benefits of adding a second home to their property.
- These ads included compelling visuals, clear messaging, and a call-to-action for free consultations.
Captured High-Intent Leads with Google Ads:
- We ran Google Ads campaigns targeting keywords like “ADU builder in Sacramento” and “how to build a second home on my property.”
- This strategy captured homeowners already searching for ADU solutions, delivering high-quality leads directly to IMKAT.
Built Local Awareness with Billboards:
- To increase brand recognition, we placed strategically located billboards throughout Sacramento.
- The messaging highlighted IMKAT as the go-to solution for ADU construction, drawing attention to their services from local homeowners.
Result Driven
We transformed IMKAT Homes into Sacramento’s largest ADU builder by leveraging a redesigned website, targeted Facebook and Google Ads, and an automated CRM to generate over 10,000 leads and dominate the market.
- 10,000 + Inbound Leads
- Scaled to biggest ADU Company in Sacramento
- 10x Growth in one Year
