- Branding
Date
22 July, 2025
Client
Rafa Sauna
Category
Branding
Location
Sacramento CA
Rafa is a wellness experience located in Sacramento, blending luxury with recovery through saunas, cold plunges, and steam rooms. Designed to restore body and mind, Rafa offers a refined space where relaxation meets intentional living.
Challenge & Solution
Rafa was a new wellness business preparing to open in Sacramento, but it lacked a visual identity. With no logo, brand system, or consistent look, it was difficult to communicate the premium, restorative experience they envisioned.
We developed a complete brand identity for Rafa—including logo, color palette, typography, and brand direction. The result is a clean, elevated aesthetic that reflects Rafa’s mission to bring luxury, recovery, and modern wellness to Sacramento.
- Color Palette
- Brand Assets
- Modern Logo
Our Process
- Discovery & Strategy – Understood Rafa Saunas vision, audience, and industry positioning.
- Logo Design – Created a sleek, modern logo that represents luxury and relaxation.
- Brand Identity – Developed a cohesive visual system, including colors and typography, ensuring consistency across all platforms.
- Implementation – Applied the branding to marketing materials, digital assets, and the app interface.
